Linguistic Dimension of Political Advertising: Analysis of Linguistic Means of Manipulative Influence

The manipulative influence of speech is a constant subject debate. Advertising as reflection social reality has potential. Studies the linguistic means that form and enable slogans political advertising are studied in terms sociolinguistics, language dynamics discourse, most scientific sources revealed new conscious manifestation desire to masses. Manipulative discourse considered strategic field didactics culture. Political capable generating huge stream individual collective reflections touch upon basic human features linguodidactics. Not only contrast between “language” (bearing, reassuring, essential) “manipulative” (obscure, threatening, dangerous) stark, but their juxtaposition neither more nor less unnatural. main purpose promote understanding, communication, dialogue cultures have effect. So, question whether argumentation should be analysis discourse. Subsequent directions consideration concept determined by possibility using proposed model study speeches on material other languages. In further searches, we will focus theoretical studios focusing those aimed, among things, at particular, significant factors determining its essence, peculiarities construction, development or socio-cultural conditions.